iaminternational:

PIX OF THE DAY: “Social Media Explained”

 Cyberspace is a word that brings to mind a future world where people live their lives through their computers, where social interactions don’t take place with people in the same room or even in the same country, they take place on server farms in undisclosed locations. With more people having access to computer and high-speed internet, cyberspace is becoming more of a reality and less of a dream. With this access it is easier for people to communicate with each other, make purchases and work without having to leave their homes.

WiGO Goods LLC is a company that manufactures and distributes cases for smartphones and tablets. They do a majority of their business on the internet and through word of mouth by their friends. They keep track of sales and inventory by logging into a website and creating reports for the day. This allows them to see what products their customers are viewing, what geographic region the customer come from, and the total amount of time that each person visits the sight. This information can be shared with all parts of the company on a site called Dropbox that allows user access even if they are not on the same network.

When there is a need to speak to the plant that makes the cases or another department in the company they use Skype and emails. Using Skype allows for face too face conversations even though they are on separate continents. This makes sure what they want to have happen is understood and is carried through. Emails allow them to keep a trail of what has happened and to ensure that all parties have acknowledged what needs to be done and can be saved for future reference. This level of communication and accountability that doesn’t require a direct presence allows everyone a chance to get their jobs done to the best of their abilities.

Advertising and customer relations are also another area that takes place in cyberspace through such sites as Facebook and Twitter. With these social networking sites when people add WiGO to their friends or followers list, even more people to see the brand, which draws in more people to the website to find out what exactly is going on with that site. By keeping these social network sites updated WiGO is able to get any deals and promotions out to a large group for free. Also potential customers can tell the company what they would like to see in the products and ask any questions that they have. This allows WiGO to plan out their purchases for future shipments.

Beyond their own website WiGO is able to sell their products on other sites that offer products for sale. Sites like Amazon and eBay allow companies to create an account and sell their products for minimal fees. After creating an account, all a company has to do is upload a photo and give a description of the product that they are selling. Amazon will store the products in one of its own warehouses, keep track of inventory, and ship to customers if the company doesn’t want to. Both Amazon and eBay are really go betweens for customers who don’t feel comfortable buying from a website that they have found online; Amazon and eBay have been making sales and getting customers their purchases with little or no hassle. This also works out for WiGO because Amazon and eBay ensures that the funds are available before they say it is ok to ship off shipments.

Websites like YouTube give WiGO a chance to show off their products and give demonstrations on how to install and care for the cases.  By providing videos this allows the customer to see that WiGO understands their questions and concerns. The demonstrations also allow the customer to feel better by allowing them to see what exactly the product looks like in a real life scenario and gives peace of mind that the case will do its job. YouTube also gives customers a place where they can show what they think about quality of the cases whether they think it is good or bad and whether they would recommend it to others.

Blogs are another way for customers to show what they think of the products that WiGO sales. With a blog that has a lot of readers, a positive review can increase a company’s image or make the company seem like a joke. Blogs give everyone a chance to say whatever they want and are increasing as a way of finding out what is happening in the world. People can blog about anything from what is going on in their life or they can gather all the rumors about their favorite products and spread the information to others who have the same interests.

So cyberspace allows people a space for life. Businesses are able to offer up their products in places that they would never have had access to in the past, by placing products in a place that everybody has access to no matter where they are. With the advent of smart phones people are able to connect to the Internet and conduct transactions and update their social networking sites on the go. So while they are out with friends, if they see something that they like, all they have to do is go to their phone and can have their purchase as soon as the next day. Entertainment is also a large part of cyberspace with things like streaming and massively multiplayer online role-playing games people can watch movies, listen to music, or explore whole new worlds from the comfort of their own homes.  With all the space that is available the only limit to what is possible is what people can imagine.  Cyberspace can be used for business, communication, or entertainment and there will always be more that can be done. 

Check out www.wigogoods.com for your Apple iPhone 4, iPod Touch, or iPad 2 case needs. We are offering quality products at low prices.